We live in a world where it’s possible to buy products at the touch of a button. One of the main advantages of online shopping is speed. To capitalize on the popularity of shopping online, retailers and vendors have to cater to the needs and preferences of target customers. Slow, complicated processes and a lack of options at the checkout can contribute to lost sales. If you run an eCommerce business, or you sell products or services online, here are some top tips to help you provide a seamless shopping experience and boost sales.
Create brilliant, easily accessible product pages
The first step to a stress-free, enjoyable shopping experience for customers is a website that is easy to navigate. Some people are happy to browse for hours, but many shoppers visit stores with specific goals. It should be quick and simple to find a product, add it to the cart and checkout. Here are some tips:
- Design aesthetically pleasing product pages, group products into suitable categories and make recommendations based on previous purchases.
- Link relevant pages and provide instant access to products in your store from social media posts and marketing emails.
- Test your website and put yourself in the customer’s shoes.
- Analyze each page, click on item descriptions and images and go through the motions of looking for items, putting them in your cart and completing the checkout process.
- Highlight any problems or sticking points and address them promptly.
It’s also incredibly beneficial to use customer feedback to tackle issues and make improvements!
Provide flexible payment options
A study by PayPal revealed that up to 60% of consumers have abandoned their cart before due to a lack of payment options. If shoppers can’t use their preferred payment method in-store or online, they may change their minds or choose another brand or retailer. Offering a wide range of payment methods provides flexibility and convenience for customers. Consider expanding your offerings and listen to client feedback. You may improve your conversion rate and boost sales if you accept payments over the phone, offer more credit and debit card types or provide a pay-later option, for example. Tailor your approach to suit the target market and ask customers for suggestions and ideas. You may find that your customers prefer to pay online or make a payment over the phone, depending on the demographic and the type and value of the product.
Speed up the checkout process
Statistics show that over 20% of shoppers in the US abandon their carts due to slow and complicated checkout processes. Time is of the essence for many consumers. If it takes too long to pay, you may lose the sale. Try to ensure that the checkout process is as simple and speedy as possible. Streamline steps to enable consumers to buy products in seconds.
You can reduce checkout times by offering one-click ordering, saving payment details and making creating an account optional. Creating an account takes time and it can put buyers off. This is the second most common reason for cart abandonment behind high delivery costs.
Online shopping is popular because it offers convenience and the opportunity to buy products quickly with minimal hassle. If you run a business that sells products online, providing a seamless shopping experience is essential. Follow these steps to boost sales and enhance customer experience. Design easily accessible, detailed, attractive product pages, make it easy to find products and add them to a cart and streamline the checkout process. Offer flexible payment options and use customer feedback and analytics to highlight and address potential weaknesses or problems.